Purpose: Use this data to assist you with defining why people should vote, who your audience is, and what conceptual opportunities you will pursue for Project 1. Your findings will be presented in a multi-page PDF during class.
Requirements: Each student will have to conduct a content review, sometimes called a literary review, reading all of the AIGA links on our class blot, as well as the information from the USA[dot]gov and census[dot]gov sites. This will provide a foundation to help you understand the material and audience in preparation for Project 1's design phase. Students will also be presented with additional research methods in class and must choose two of those methods for the Exercise 1 process.
Target Audience for Poster Design: college students, specifically ages 18-24.
- Read the assigned AIGA and Gov. content and identify 4 reasons why people should get out and vote. State these 4 reasons in a bullet-pointed slide, 10-inches wide by 8-inches high, PDF. All 4 reasons on one slide.
- Based on your content review and 2 additional research methods, create a persona that defines who this audience is. Design a moodboard that visually shows us who they are: 1 page at 10-inches wide by 8-inches high, 72dpi, RGB, saved as PDF. Who is your audience? What do they do? What gets their attention? What's considered "cool" to them? What's "uncool" and why? Where to they shop? What clothes do they wear? What cars do they drive? What would make them stop and look at a poster? The moodboard will be a visual collage made up of photographs, illustrations, designs, etc. that you have found from various sources.
- Based on the above research, define at least 4 different conceptual directions for your poster. Each concept should be defined in one complete sentence and you will also need 1 action word to state what you intend to have your poster do. One page for each written concept sentence and action word, to be added to your PDF presentation.
- Your PDF presentation will have:
1 slide with your 4 reasons why people should vote
1 slide with persona moodboard
4 slides with written conceptual directions and action word
for a total of 6 slides shown to the class on the projector. - PDF as 10-inch wide by 8-inch high RGB presentation with images at 72-96 dpi.
- Keep track of your sources and be sure to credit where your data came from, be it your content/text review or another source.
Exercise 1: Worth 30 points
Assessment, maximum points:
- 5 - four appropriate reasons why people should vote based on content research
- 5 - use of sources/research to support your understanding about why people should vote, you can include personal statements to back this up, but keep personal anecdote and opinion to a minimum during this phase
- 5 - craft/composition/appropriateness of persona moodboard
- 5 - 4 concepts defined, includes uniqueness and communicative message defined in each student's 4 concepts
- 5 - use of design thinking and application of data/information to arrive at 4 concepts
- 5 - following directions and professionalism
