Poster Design
Design a poster that meets the AIGA GOTV design guidelines. Your poster will be unique, appropriate for a college-age audience (18-24 years of age) and not be affiliated with one party. It will be party-neutral.
Students will:
- apply their research about voting, voter registration, and their audience, to create a poster encouraging people to vote
- use design skills to create a poster that is dynamic, attention-getting, and "on message"
- create the poster using strong composition and craft
At the project's conclusion, students will:
- have learned about voting, voter registration, and voting statistics
- learn about ways to create a design that is "party neutral" with regard to parties in our electoral system
- learn how to create a singular message for viewers to grasp on a poster, when viewed from afar and/or up close
Students shall deliver all of the following at Project 1's conclusion, Thurs. Sept. 15.
I. Digital Submission Formats:
- InDesign file, with all linked graphics and fonts, packaged into one folder with your name
- PDF, as specified in the AIGA GOTV guidelines which will be used for uploading the file to their exhibition
II. Print Submission Formats:
- tabloid (11-inch wide by 17-inch high) printed poster
- one printed poster is needed for the Sept. 13 deadline and critique
- multiple posters shall be printed for posting your design around campus
See the class calendar for critique days and deadlines.
Project 1: worth 100 points
- 20 craft, rendering quality
- 40 composition/layout, design appropriateness and uniqueness
- 20 concept, research, clarity of message, use of Exercise 1 research and design thinking
- 20 presentation, professionalism, overall quality of work
