VCOM 355 Design Concepts: Project 4

Name, design, and package a new beverage for a specific consumer group based on what you learned in Exercise 4.

Students will:

identify a successful market or emerging market in the beverage industry, and/or identify a consumer group that is in need of a beverage, be it a new and/or improved kind of beverage
design their own beverage, name it, and brand it
position it
continue using their research and ideation skills from this term to invent/design their beverage
use sound visual principles related to design, layout, composition, color
use sound visual principles related to type choice, type/lettering creation, kerning and leading
apply skills learned in other classes, especially the packaging and 3D class, to design an appropriate form for containing the beverage and multiple beverages

At the conclusion of this project students will:

name their beverage
design a wordmark/lettermark/logotype for its name
design a single-serving package - consider how multiple flavors factor into your design, labeling, look and feel
design a multiple-serving containment (the number of servings held, such as 3, 4, 6, 12 is not assigned, but your number of servings should make sense from a design/concept perspective)
design 1 printed communication/promotion vehicle
design 1 digital communication/promotion vehicle

This is the last design project of the term and last graded work of the term.

All work submitted as digital files, PDF high-quality print or high-res TIFF files
You may entirely digitally "mock up" your packaging or you may build a real, physical package in 3D and photograph it for submission as your PDF; photographing of your 3D package(s) should be done in an "award winning way" such as photography that is staged for catalogs or sent into design award annuals; avoid casual, low-lit, and low quality photos
Imagery: students may source images from stock photo sources, taking your own photos is also acceptable, but get the best images in terms of quality and appropriateness
Color: the entire color scheme is open, may be full color, one- or two-color, color choice should carry/further the concept

See class calendar for due dates and critiques.

Project 4: Worth 100 points

VCOM 355 Design Concepts