Students will:
- learn about beverage markets and products
- identify what beverages succeed or fail, and why
At the end of this exercise students will:
- have an understanding of why beverages sell or do not sell, from an outsider and consumer perspective
- be equipped with enough information to design their own beverage
Identify beverages that are successful, lacking or dipping in sales, and emerging/predicted to rise in sales. Present your research findings as a multi-page PDF, shown in class on Thurs. Be prepared to state who, what, where, how, why each is succeeding or failing or emerging in the respective category.
Show 3 beverages in each category below, one canned, one boxed/carton, one bottled. Pouches are also an acceptable area to explore, as are powdered add-ins and other mix-ins to make a beverage on the go, such as the powdered Propel energy powder or MiO liquid add-in.
- page 1 successful beverages, one canned, one boxed, one bottled
- page 2 those lacking/dipping in sales, one canned, one boxed, one bottled
- page 3 emerging, predicted to rise, one canned, one boxed, one bottled
- page 4 charting the three areas above into one cohesive graphic, with your total 9 beverages in one layout
Assessment, maximum points:
- 3 - identifying three areas, each with three packaged drinks (canned, bottled, boxed)
- 15 - identifying who, what, where, how, why each succeeds, fails, emerges
- 2 - strength of research, argument(s) made
- 5 - craft/composition of slide layout
- 3 - following directions and professionalism
- 2 - spelling, grammar
