Project 2

Students should continue researching their directors and films to learn about the movies and their visuals, and you should begin to craft a look and feel for the film festival's promotions.

Students will:

• apply their research about their director, genre, and films to create a unified campaign on the assigned materials (see bottom of this post)
• use design skills to create campaign elements that are dynamic, attention-getting, and "on message"
• create design work using strong composition and craft 
• think "outside of the box" where necessary, especially when it comes to the campaign elements they've been assigned to create; remember, you can bend the campaign element in one way or another to further your theme and/or concept

At the project's conclusion, students will:

• have learned about ways to unify a communication program using typography, color, shape, material, and/or rendering techniques
• have learned about designing a communication system, with messages and branding applied to a variety of media

You must have one film festival with at least 8 films. Define your film festival and its theme by our Sept. 22 class. You should use your Exercise 2 research and feedback to provide you with further direction.

Theme can relate to, but is not limited to: genre (such as sci-fi, romance, war, western, gladiators, puppets, musical, or a combination thereof), mood, aesthetic, ethnicity, culture, gender, time, time period, style, form, structure, among others.

Students may have a film festival for a director, such as:

• The Wachowskis: the Matrix trilogy, Matrix 1, 2, and 3, Cloud Atlas, Jupiter Ascending, Speed Racer, etc. (theme related to sci-fi, dystopia, man versus machine, man versus alien)

Some directors have made 8 or more films, but some may not have. In these cases you can pivot this project away from one director and towards one theme. A themed festival would look like this:

• Man/Machine: Mad Max, Terminator Salvation, Iron Man, Tetsuo the Iron Man, The Lawnmower Man, Tron, Transcendence, Gamer, Elysium, Repo Men, Automata, etc.
• Note that the examples in this themed festival have movies from different directors, this is a new option for this project, and it is an acceptable option should you choose to shift your idea in this direction.

Whichever route you choose, director or theme, name the festival and brand it for Project 2. When it comes to branding and designing your promotional materials, including the festival's poster, images of the actors, stars, performers should not be relied on. Their faces should not be used as your primary promotional elements You must brand this through typography, imagery, texture, iconography, color, etc. Yes, it is a big challenge.

Final products

• 1 logo/identity to be applied on all of the graphics/promotions (see below), the logo/identity can be a singular identity or it can be flexible/manipulative and change
• Promotion Vehicles - Poster (see below), Public Transportation (such as bus panel, bus wrap, taxi top, subway, may also be a billboard), Postcard (save the date, front and back, will also include the names of all movies), Totebag, Facebook Event Page, Coffee Mug, Banner Graphic for Outside of Venue, Ticket(s)
• All work submitted as digital files, PDF high-quality print
• Poster shall be built at 18-inches wide by 24-inches high, set with a bleed, in CMYK as a press-ready PDF prepared for printing on our color plotter
• Color: the entire color scheme is open, may be full color, one- or two-color, color choice should ideally carry/further the concept.

Project 2: Worth 100 points

• 20 craft, rendering quality
• 30 composition/layout, design appropriateness and uniqueness
• 30 concept, research, clarity of message, use of Exercise 2 research and design thinking
• 20 presentation, professionalism, overall quality of work
• project 2 will have no revisions granted
• final delivery of work yields final grade