Mid-Term GOTV

The mid-term has multiple components requiring you to promote and post your Get Out the Vote poster and graphics. Read this project brief completely, making notes about deadlines. All of this work is graded, and amounts to 70 points for your mid-term.

Students will:

• use good documentation techniques, such as in-focus photography, when capturing and recording their work
• keep track of where their work is posted, and how it "lives" there

At the project's conclusion, students will:

• have documented their work on campus, as well as online
• captured a record of where their work was posted and how it has done online, including likes, favorites, and comments on social media 
• learn the value in documenting and keeping track of how their work "lives" and functions outside of the classroom
• have shared their design work with the general public, during the 2016 election season

For Tues. Sept. 27, students will need to print their Get Out the Vote poster and submit it digitally to AIGA.

I. Bring 5 prints of your Get Out the Vote poster to class. These should be printed to tabloid (11 by 17) with a bleed. In order to achieve a bleed, you will need to print to a larger sheet, such as 12 by 18 inches or 13 by 19 inches. You may also print them to the plotter where you can position multiple posters on one sheet, all with a bleed.

• Printing and cutting worth 14 points total
• craft of 5 finished posters, following directions

II. Students will also need to submit their AIGA GOTV poster through the AIGA poster upload portal. Note: you must login through the left-side menu in order to submit. Your poster for upload should be formatted according to AIGA's specifications. When submitting your poster, put Charlotte as your AIGA chapter affiliation since that is the closest location to Winthrop. Once it's uploaded, students will need to take a screen capture showing that they've uploaded their poster or provide other documentation such as a print out of an email confirmation that it's been received.

• AIGA delivery worth 14 points
• documenting your submission, following directions

Items I and II above are worth 28 points together, will count towards your mid-term worth 70 points in total.

For stages III and IV detailed below, students will need to complete their work on or before Sept. 29, end of class:

III. Hang 4 printed posters across campus. Spread yourselves out so we do not have too many posters all in one place. Hang your poster in a place that matters, that adds to your concept, and that relates to your poster design. Take photos of your work hanging up, with a photo capturing a "wide shot" that includes your poster, as well as the surroundings. Your photo should have the following:

• quality lighting
• quality focus, meaning not blurry
• worth 14 points for craft, following directions

IV. Share your GOTV poster designs to your social media accounts, making sure to tag the post with the following:

• #GetOutTheVote
• @aigadesign  
• @aigacharlotte
• worth 14 points for craft, following directions

Instagram would be the best place to do so since that is where this poster project is getting the most traffic and attention. But Twitter works too. Take a screen capture of your poster submission to social media as proof that it's online. Finally, monitor the two accounts above @aigadesign and @aigacharlotte over the coming days to see how it does, if it gets shared elsewhere. Take a screen capture if your work gets reposted, re-tweeted, etc. As of this writing, one student already had theirs picked up and one student has over 628 likes already!

The two items above, III and IV, worth 28 points together, will count towards your mid-term worth 70 points in total.

V. Finally, students are required to track the engagement their poster has in print and on social media. This is due Oct. 11.

• Visit the places your printed posters are hung twice per week. Are they still up? Have they been vandalized? Take photos each time you visit it, and name your photos with the day/time you took them. Your photos should have quality lighting and focus.
• Keep track of the likes, hearts, retweets, and reposts you get in social media: take screen captures each week documenting those numbers.

This final component, item V, is worth 14 points for craft and following directions and will bring the mid-term total to 70 points in all.

Place all visual documentation requested for the above in the Turnstile_2 folder, "Mid-Term GOTV deployment" in a folder titled with your name.