Project 3

Invent a fashion label for women, men, tweens, teens, and/or children. Design a brand identity and a select number of communication programs to promote your fashion label.

Students will:

• research the fashion industry
• identify an area of fashion, and market to a specific demographic
• conduct visual research, looking into design opportunities
• design a name, brand, and visual components for your fashion label

At the project's conclusion, students will:

• have learned about corporate identity, such as wordmark, lettermark, emblem, and pictorial symbol
• have learned about designing a communication system with messages and branding applied to a variety of media
• have used an opportunity matrix to investigate design opportunities

Consider:

• What your fashion line will specialize in.
• Who your demographic is.
• Why they would want to engage with this brand, and how they would do so.
• Your fashion line's big idea, ideally stated in one sentence.

Final products:

• creation of a fashion line, including the name of the fashion label itself
• 1 logo/identity for the fashion label
• 1 tag, to be used on clothing
• 5 appropriate promotion vehicles (3 outside of the store and 2 digital)
• All work submitted as digital files, PDF high-quality print
• Imagery: students may source images from stock photo sources, taking your own photos is also acceptable, but get the best images in terms of quality and appropriateness
• Color: the entire color scheme is open, may be full color, one- or two-color, color choice should carry/further the concept

Deadlines: consult the class calendar.

Project 3: Worth 100 points

• 20 craft, rendering quality
• 30 composition/layout, design appropriateness and uniqueness
• 30 concept, research, clarity of message, uniqueness, research and design thinking
• 20 presentation, professionalism, overall quality of work